Privacy and GDPR Policy

We may collect, use, store and transfer different kinds of personal data about you. We have collated these into groups as follows:

Your identity includes information such as first name, last name, title and other identifiers that you may have provided.

Your contact information includes billing address, delivery address, email address, telephone numbers and any other information you have given to us for communication or order fulfilment.

Your financial data includes information such as your payment card details.

Transaction data includes payments or communications to and from you and information about products and services you have purchased from us.

Technical data includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Your profile includes information such as your username and password and purchases or orders made by you.

Marketing data includes your preferences in receiving marketing from us, communication preferences, responses, and actions related to your use of our services.

We may aggregate anonymous data such as statistical or demographic data. Anonymous data is data that does not identify you as an individual. Aggregated data may be derived from your personal data but is not considered personal information in law because it does not reveal your identity.

For example, we may aggregate profile data to assess interest in a product or service.

However, if we combine or connect aggregated data with your personal information so that it can identify you in any way, we treat the combined data as confidential information, and we will use it in accordance with this privacy notice.

Special personal information is data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, and health and genetic and biometric data.

We do not collect any special personal information about you.

Where we need to collect personal data by law or under the terms of a transaction we have with you, and you fail to provide that data when requested, we may not be able to perform that transaction or order fulfilment. In that case, we may have to stop providing a service to you. If so, we will notify you of this at the time.

The law requires us to determine under which of six defined bases we process different categories of your personal information and notify you of each category's basis.

If a basis on which we process your personal information is no longer relevant, then we shall immediately stop processing your data.

If the basis changes, then if required by law, we shall notify you of the change and any new basis under which we have determined that we can continue to process your information.

Through certain actions, when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including our products and services, you provide your consent to us to process information that may be personal.

Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.

If you have given us explicit permission to do so, we may, from time to time, pass your name and contact information to selected associates whom we consider may provide services or products you would find useful.

We continue to process your information on this basis until you withdraw your consent, or we can reasonably assume that your consent no longer exists.

You may withdraw your consent at any time by instructing us through [email protected]. However, if you do so, you may not be able to further use our website or our services.

When you create an account on our website, buy a product, or otherwise agree to our terms and conditions, a contract is formed between you and us.

To carry out our obligations under that contract, we must process the information you give us. Some of this information may be personal information.

We may use it to:

• Verify your identity for security purposes
• Sell products to you
• Provide you with our services
• Provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us or that you have requested we use the information before we enter into a legal contract.

We shall continue to process this information until the contract between us ends or is terminated by either party under the contract terms.

Sometimes, we must process your information to comply with a statutory obligation.

For example, we may be required to give information to legal authorities if they so request or have the proper authorisation, such as a search warrant or court order.

This may include your personal information.

Specific uses of information you provide to us.

We may process the information on the basis there is a legitimate interest, either to you or to us, in doing so.

Where we process your information on this basis, we do after having given careful consideration to:

• Whether we could achieve the same objective through other means
• Whether processing (or not processing) might cause you harm
• Whether you would expect us to process your data and whether you would, in the round, consider it reasonable to do so

For example, we may process your data on this basis for:

• Record-keeping for the proper and necessary administration of our organisation
• Responding to unsolicited communication from you to which we believe you would expect a response
• Protecting and asserting the legal rights of any party
• Insuring against or obtaining professional advice that is required to manage organisation risk
• Protecting your interests where we believe we have a duty to do so

Our website allows you to post information with the expectation that that information can then be read, copied, downloaded, or used by other people.

Examples include:

• Posting a message in our comments section
• Tagging an image

In posting personal information, it is up to you to satisfy yourself about the privacy level of every person who might use it.

We do not specifically use this information except to allow it to be displayed.

We do store it, and we reserve a right to use it in the future in any way we decide.

Once your information enters the public domain, we have no control over what any individual third party may do with it. We accept no responsibility for their actions at any time.

Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion, we may agree to your request to delete the personal information that you have posted. You can request by contacting us at [email protected].

We have appointed a data protection officer (DPO) responsible for ensuring that our policy is followed.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us, and we’ll get your request forwarded to our data team.

We attempt to moderate user-generated content, but we cannot always do so as soon as that content is published.

If you complain about any of the content on our website, we shall investigate your complaint.

If we feel it is justified or believe the law requires us to do so, we shall remove the content while we investigate.

Free speech is a fundamental right, so we have to judge whose right will be obstructed: yours or the person who posted the content that offends you.

We shall not correspond with you if we think your complaint is vexatious or without any basis.

At the point of payment, you are transferred to a secure page on the website such as PayPal / Stripe or some other reputable payment service provider. That page may be branded to look like a page on our website, but we do not control it.

When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us to reply with the information you need.

We record your request and our reply to increase the efficiency of our organisation.

We do not keep any personally identifiable information associated with your messages, such as your name or email address.

When we receive a complaint, we record all the information you have given to us.

We use that information to resolve your complaint.

If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter of our sole discretion as to whether we give information and, if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

This is information given to us by you in your capacity as an affiliate of us or as a business partner.

We undertake to preserve the confidentiality of the information and the terms of our relationship.

We expect any affiliate or partner to agree to reciprocate this policy.

Cookies are small text files placed on your computer's hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period, such as one day or until you close your browser. Others last indefinitely.

Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

Our website uses cookies. They are placed by software that operates on our servers and by software operated by third parties whose services we use.

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

If you choose not to use cookies or prevent their use through your browser settings, you may not be able to utilise all the functionality of our website.

We use cookies in the following ways:

• To track how you use our website
• To record whether you have seen specific messages we display on our website
• To keep you signed in to our website
• To register your answers to surveys and questionnaires on our site while you complete them
• To record the conversation thread during a live chat with our support team

We provide more information about our cookies in our Website Privacy Notice FAQs.

On our website, you may encounter some technical issues stopping you from placing an order with us. We may request you fill in a form, which then sends requests by your web browser to our servers for web pages and other content on our website to be recorded.

We record information such as your geographical location, Internet service provider, and IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information to assess the issues encountered.

Re-marketing involves placing a cookie on your computer when you browse our website to be able to serve you an advert for our products or services when you visit some other website.

We may use a third party to provide us with remarketing services from time to time. If you have consented to our use of cookies, you may see advertisements for our products and services on other websites.

Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data indirectly made up of your personal information from third parties whose services we use.

No such information is personally identifiable to you.

To assist in combating fraud, we share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and allowed us to refund their money.

Our website is hosted in the United Kingdom.

We may also use outsourced services in countries outside the European Union in other aspects of our business from time to time.

Accordingly, data obtained within the UK or any other country could be processed outside the European Union.

For example, some of our website's software may have been developed in the United States of America or Australia.

The personal data we hold about you must be accurate and current. Please keep us informed if your personal data changes.

You may review or update personally identifiable information about you by signing in to your account on our website.

To obtain a copy of any information not provided on our website, you should contact us to make that request.

After receiving the request, we will tell you when we expect to provide you with the information and whether any charge is accrued in the process.

If you wish us to remove personally identifiable information from our system, you should contact us to make your request.

This may limit the service we can provide to you.

When we receive any request to access, edit or delete personally identifiable information, we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

We do not sell products or provide services for purchase by children, nor do we market to children.

If you are under 18, you may use our website only with consent from a parent or guardian.

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and encrypt any data you give us.

Whenever information is transferred between us, you can check that it is done using SSL by looking for a closed padlock symbol or another trust mark in your browser’s URL bar or toolbar.

If you are not happy with our privacy policy or have any complaints, you should tell us by contacting us.

If a dispute is not settled, we hope you will agree to attempt to resolve it by engaging in good faith with us in mediation or arbitration.

If you are dissatisfied with how we process your personal information, you have a right to complain to the Information Commissioner's Office (ICO). We would, however, appreciate the opportunity to talk to you about your concern before you approach other parties.

Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:

• To provide you with the services you have requested
• To comply with other laws, including for the period demanded by our tax authorities
• To support a claim or defence in court

Our privacy policy has been compiled to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we would like to hear from you.

However, ultimately it is your choice whether you wish to use our website.

We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website when you use our website. We advise you to print a copy for your records.

If you have any questions regarding our privacy policy, please contact us.

To offer Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, for Klarna to assess whether you qualify for their payment options and tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and accordance with the information in Klarna’s privacy policy.